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Sales And Marketing Strategies For Engineers

Sales And Marketing Strategies For Engineers

Duration (Days)

5​

Overview

This course is designed for engineer who want to learn how to interact and support sales team. By acquiring the basic skills in sales & marketing, engineer will be able to converse and support the marketing & sales team during meeting with client.

Objectives
  • Simplify technical strategy to match to sales & marketing processes.

  • Gain a clear understanding of their role in supporting the sales and marketing of company's products and services such as machines and spare parts.

Course Outline
  • Sales presentation with a new prospect

  • Marketing services and intangibles

  • Managing product life cycle

  • The world of selling

  • The sales cycle & process

  • Characteristics of an effective technical sales person

  • Product vs. solution selling

  • Value proposition vs. preventive measures

  • Talk about benefits not features

  • Keeping the interest alive

  • Role of an engineer during a new account sales presentation

  • Buying behaviour of customer

  • Support sales executives with technical solutions & information

  • Objections are good

  • Sales negotiation & tactics

  • Pressure tactics